The Monarch Butterfly and Pollinator Festival takes flight in October as migrating monarch butterflies move through our corner of the planet. Our seventh annual Festival unfolds with multiple events, including Festival day Saturday, October 8, 2022, at the historic Brackenridge Park in the heart of San Antonio, Texas.


Monarch Butterfly & Pollinator Festival

Monarch butterflies move through Texas each fall on their way from Canada to overwinter in the Mexican mountains. For centuries, perhaps millennia, the butterflies’ generally return to Mexico in time for Day of the Dead in early November. Their arrival has been associated with the souls of loved ones who died.

As an ongoing gesture of hope and healing, all butterflies tagged this season will carry the name of someone who died, as they take flight on their Forever Journey. Since starting the Forever Journey initiative in 2020, FIVE butterflies tagged in honor of loved ones who died have been recovered on the forest floor in Mexico. 

If you’d like us to tag a butterfly in honor of a friend, family member or loved one, please provide details here.

Special thanks to our friends at the Brackenridge Park Conservancy and all our sponsors, supporters and volunteers for making this year’s Festival happen.

See you there!

Upcoming Events

Caterpillar Condos for Classrooms

“Caterpillar condos” will be awarded to Title-1 public schools  to celebrate monarch migration season.

What’s a caterpillar condo? It includes two monarch caterpillars and milkweed–the monarch’s host plant. Over the course of a month, students observe the life-cycle of the monarch as it morphs from caterpillar to chrysalis to butterfly, then tag and release it to join the migration in October. It’s all part of a citizen science project organized by Monarch Watch. Participating teachers will attend a teacher training session with  learning supported by four videos of  TEKS aligned, hands-on curriculum developed by Bloomin’ with Birdie.

Stay tuned for dates and details!

Sponsored by Valero

Help us reach 1,000 pledged pollinator habitats

As part of our commitment to the Mayor’s Monarch Pledge and our role as the first Monarch Butterfly Champion City in the nation, we issued a pollinator habitat challenge to the community.

It started in 2018 for San Antonio’s Tricentennial: 300for300–300 pollinator habitats pledged for San Antonio’s 300th birthday. We exceeded or goal.

Then we aimed for 500 habitats by 2020. We exceeded that one, too. Now we want to hit 1,000 pollinator habitats by Day of the Dead. Will you help us? Sign up here and get on the map!

2020: A Metamorphosis


Let’s not forget 2020.  We couldn’t gather in person that year, or mourn the loss of loved ones. The year represents a metamorphosis and our 23-minute movies chronicles its challenges through the lens of the migration and metamorphosis of the monarch butterfly.

The film follows the monarchs from Mexico on their journey north to Canada and back in October. You’ll appreciate the parallels between the monarchs’ struggle to continue their life cycle and ours, as we all morph to the next stage. Watch it on YouTube.

Forever Journey: a Celebration of our Loved Ones


Each fall, monarch butterflies arrive in the high altitude forests west of Mexico City in time for Day of the Dead/Dia de los Muertos. We’ll honor this tradition by tagging hundreds of butterflies in honor of loved ones who died. The names of loved ones will be entered on the data sheets sent to citizen science project Monarch Watch with the hope that the butterflies are recovered in Mexico. FIVE butterflies tagged in honor of loved ones who died have been recovered and reported since the inception of the Forever Journey campaign in 2020. Want us to tag a butterfly in honor of someone who died? Fill out this form.

Saturday, October 8

Monarch Butterfly and Pollinator Festival

10 AM – 2 PM at Brackenridge Park


Get your wings on for our seventh annual Monarch Butterfly and Pollinator Festival!

Festival day takes flight with a People for Pollinators Parade. We’ll be tagging monarch butterflies for community science in honor of loved ones all day long, waggle dancing like the bees, and maneuvering a monarch migration obstacle course along with myriad educational events and family fun by our education partners. Don’t miss it!

Check back here for updates.

Sponsored by Brackenridge Park Conservancy

Interested in Sponsorship?

You’ll find details here.


John & Florence Newman Foundation
San Antonio River Authority
San Antonio City of Gastronomy